Thoughts

Bad cholesterol between Product and Marketing: How my ABC Framework fixes it

This post if for design leaders, founders, brand teams, and marketers who want their product and brand talking and walking like one cohesive experience.

May 9

The 100-Storey Building: What No One Tells You About Growing as a Design Leader

Design leadership framework for senior designers: ownership, craft, multiplier mindset, and career growth insights from a Director of Design with 20…

Jul 29, 2025

5 frustrations of designers and ways to deal

From being unheard to rushed timelines; countered with practical mindset shifts and actions to build credibility and influence.

Jul 31, 2023

Designer’s pledge

If you think good design is expensive, you should look at the cost of bad design — Dr. Ralf Speth.

May 29, 2023

Effective Ways to Hire Designers: My Experience and Insights

I share my 5-step hiring process, interview questions that I ask and my learnings so far.

May 23, 2023

How to become a great design leader?

Journey from the big picture to the small details.

May 23, 2023

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