Bad cholesterol between Product and Marketing: How my ABC Framework fixes it

This post if for design leaders, founders, brand teams, and marketers who want their product and brand to feel like the same organisation.

May 9

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February 2026

From Classifieds to Marketplace: How I Led PropertyGuru's Trust Transformation

Role: Director of Design at PropertyGuru | Team: Led 18 designers + 4 researchers across Singapore, Malaysia, Thailand, and Vietnam.

Feb 9

July 2025

The 100-Storey Building: What No One Tells You About Growing as a Design Leader

A practical guide to growing as a designer, balancing craft and leadership, and building design teams that thrive. Personal experiences rooted in real…

Jul 29, 2025

2

Designing for Scale: How we built PropertyGuru’s HIVE System, Brick by Brick

Built HIVE, a multi-brand multilingual WCAG compliant design system at PropertyGuru across 4 countries with legacy code, delivering real impact in…

Jul 29, 2025

4

300% growth in ratings and review through pure design

How we redesigned ratings & reviews at BookMyShow, making it faster, easier, delightful and more trustworthy for 50M+ MAU

Jul 29, 2025

April 2025

Scaling Jupiter's Debit Card Experience. Online and Offline

Role: VP of Design at Jupiter.money | Collaborated with Product, Engineering, Operations, Banking Partner (Federal Bank), and Compliance.

Apr 12, 2025

1

October 2024

Lead Management for Agents from PropertyGuru — Design Nuances

At PropertyGuru, our passion is empowering people to make confident property decisions.

Oct 18, 2024

Goodbye steep airfares. Hello, Fare Alerts

Pricing in the airline industry is volatile with dynamic fares which oscillate every minute.

Oct 18, 2024

Experience India’s first one-click booking - Expressway

Cleartrip's Expressway enables one-click flight bookings by securely storing payment and traveller details—making travel booking faster and easier than…

Oct 18, 2024

Redesigning booking steps

A few months ago, we announced a better, slicker, faster Cleartrip Account. Cleartrip Account was the first of our products to get a gorgeous new design…

Oct 18, 2024

[Redesigned] A cleaner, leaner, more useful travel confirmation page

Two days ago, we shared some details about the redesign that gave us a sexier, smarter, simpler travel booking process. We’ve had some great feedback…

Oct 18, 2024

[Design Nuances] What makes the new book flow pleasing

Around two weeks ago we introduced a redesigned booking experience; a sexier, smarter, simpler travel booking process along with a cleaner, leaner, more…

Oct 18, 2024